ESPN is set to launch its revamped app and live sports streaming service on August 21st, priced at $29.99 per month. Key features include a TikTok-style vertical video feed, a personalized bite-sized video section called “verts,” and the innovative “SC For You” feature utilizing AI-generated SportsCenter anchor voices to provide customized daily updates. The app will enhance user experience by connecting to your TV, allowing for real-time stats, alerts, and control over the livestream during games. For those tuning in late, highlights will be available for select events, enabling users to catch up quickly. Additionally, multiview functionality will let fans watch up to four games simultaneously on major smart TV platforms. ESPN’s service will also be integrated into a bundled offering with Disney Plus and Hulu for $29.99, rising to $35.99 after the first year. Continuous app enhancements are promised for an evolving sports viewing experience.
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