Essential AI Summer Reading: Unraveling Empires, Deceptions, and Endless Disillusions

The content discusses the cyclical nature of technology, particularly in digital marketing and AI, highlighting the repetition of exaggerated claims and criticisms surrounding SEO, CRM, and AI technologies, which appear periodically without genuine progress. The author critiques the hype surrounding artificial intelligence, suggesting it’s dominated by a mix of scammers, overzealous advocates, and the generally uninformed public. The SOS (Save Our Skills) movement addresses the misguided perceptions about AI, which fail to account for the complexity of tasks technology cannot reliably manage. It asserts that genuine advancements require a solid technology roadmap rather than wishful thinking. The article points to education as a crucial means to combat the misinformation spread by tech promoters. It recommends several relevant books that dissect the AI landscape while emphasizing the importance of applying technology sensibly and maintaining human values. Ultimately, it concludes by reinforcing that many real challenges remain unchanged despite AI advancements.

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