Eswatini Leverages AI Technology to Boost Export Growth

The digital economy is projected to represent 17% of the global economy by 2028, prompting Eswatini businesses to adapt strategically. To aid this transition, key business support organizations participated in a four-day training focusing on market diversification, digital trade, and AI tools. Hosted by the Eswatini Investment Promotion Authority and funded by the EU’s competitive alliances program, the workshop aimed to enable local businesses to capitalize on regional and global opportunities for job creation and inclusive growth. Participants learned to analyze market data, select effective digital channels, and utilize AI tools like ChatGPT for crafting marketing content. They created market diversification roadmaps to identify target markets and strategies for digital engagement. Feedback indicated that the training significantly enhanced participants’ understanding of expanding market reach and leveraging technology, with attendees expressing enthusiasm about using their new skills to explore export opportunities and navigate global trade policies effectively.

Source link