At the Ethereum Community Conference (ETHCC) in Cannes, Robinhood made waves with its strategic pivot from a retail brokerage to a financial super app centered on blockchain technology. CEO Vlad Tenev announced plans to tokenize over 200 U.S. stocks and ETFs, including private companies like SpaceX and OpenAI, available to eligible EU customers. This evolution integrates traditional finance with decentralized finance (DeFi), providing 24/5 access to equity assets without commissions.
Robinhood’s upcoming Layer 2 blockchain aims for efficiency and cost-effectiveness in trading. The move positions the EU as the first major market for tokenization at scale, offering retail investors access to previously inaccessible high-profile private equity. As tokenized assets are projected to reach $13.55 trillion by 2030, Robinhood is set to redefine retail finance while competing with platforms like Coinbase and Kraken. This milestone not only broadens investment access but also enhances Robinhood’s commitment to innovative financial solutions and blockchain integration.
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