CarGurus (CARG) is launching new AI-driven products, such as CarGurus Discover, Dealership Mode, and PriceVantage, showcased at the NADA Show 2026. Despite these advances and the company’s 20th anniversary, CarGurus has faced a decline in share performance—down 12.01% over 30 days and 12.66% over a year, though it boasts a 96.99% return over three years. Analysts perceive shares as undervalued, with a fair value estimated at $40.96 compared to the current $34.00 close. This suggests potential growth if CarGurus can maintain its competitive edge in the evolving digital marketplace against players like Amazon Autos. Additionally, a DCF model presents a higher fair value of $113.24, indicating significant upside. As digital platforms increasingly integrate AI, investors may find opportunities in CarGurus alongside other high-growth tech stocks. For a detailed analysis and investment insights, refer to our comprehensive narrative.
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