Calum Worthy’s new app, 2wai, allows users to interact with AI avatars of deceased loved ones, sparking widespread backlash on social media. Critics labeled the technology “vile,” “demonic,” and reminiscent of the sci-fi series “Black Mirror.” In an ad, a pregnant woman speaks with her deceased mother’s avatar, a feature some argue exploits grief and can harm mental health. Critics worry the app could lead to psychosis or emotional dependency, with one user warning against “creating lobotomized adults.”
Despite these concerns, Worthy, known for “Austin & Ally,” positions the app as a means for creators to maintain control over their digital likenesses. 2wai, currently available for iOS with plans for Android, offers both free and paid features, including creating “digital twins” that emulate users. Worthy aims to build a “living archive of humanity,” capturing stories through AI-driven conversations. The app has drawn over 40 million views online, highlighting its controversial premise.
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