During Expedia Group’s third-quarter earnings call, CEO Ariane Gorin discussed the company’s strategic partnership with OpenAI, focusing on enhancing the booking experience through AI. Key priorities include “answer engine optimization” to ensure brand presence in user conversations and direct integrations to drive traffic back to Expedia. Gorin emphasized the importance of personalizing user experiences based on the data gathered from partner platforms like ChatGPT and Gemini, highlighting the early but promising growth in traffic quality.
Expedia reported an 11% increase in booked room nights and a 9% revenue rise, boosted by 18% growth in its B2B sector. Strong performance from brands like Hotels.com and Vrbo was noted, with the introduction of new loyalty features and a focus on promoting member deals. Gorin expressed optimism about the continuing investments in B2B, where significant opportunities lie. With a clear strategy in motion, Expedia aims to solidify its momentum in the competitive travel market.
Source link
