During the recent EXPLORE Connect B2B event for APAC partners, Expedia Group introduced innovative AI and machine learning-powered tools aimed at enhancing speed, scale, and personalization for its partners. Key features include Smart Trip AI, which offers real-time trip planning recommendations, and the Lodging Sponsored Listings API, an advertising solution designed to help B2B partners monetize their traffic effectively. Alfonso Paredes, president of Expedia Group B2B, emphasized the company’s commitment to providing reliable tools that empower partners to thrive in a dynamic travel landscape.
With over 350 integrated AI models, Expedia enhances the entire travel journey, delivering tailored experiences driven by first-party data. Additional offerings include the Merchandising API, supporting high-performing campaigns, and the Typeahead API, which streamlines the search-to-book process, significantly improving booking rates. This suite of tools is designed to transform travel inspiration into actionable experiences, reinforcing Expedia Group’s status as a leader in B2B travel solutions.
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