BRU Launches Innovative “Bru-Minder” Campaign with Google Gemini
Mumbai’s Hindustan Unilever has unveiled “Bru-Minder,” an innovative digital activation powered by Google Gemini, designed to redefine the essence of coffee dates through artificial intelligence. This heartfelt campaign celebrates love and connection while offering users a unique way to capture cherished moments. By uploading personal photos, users can generate customized images of their dream coffee experiences, ranging from romantic Parisian cafes to anime-inspired settings.
Rajneet Kohli, Executive Director of Foods at HUL, emphasized that BRU has always symbolized shared moments and heartfelt conversations. The new Bru Gold Freeze Dried Coffee range enhances this legacy, preserving the sensory quality of coffee while merging it with the digital realm through technology. Bru-Minder reinforces the notion that coffee moments signify connections, encouraging people to pause and reconnect with loved ones. This campaign is a beautiful blend of emotion, creativity, and technology, inviting everyone to brew love one cup at a time.
