Wednesday, February 18, 2026

Experts Urge Creators to Embrace AI as a Collaborative Partner, Not Merely a Tool

Artificial intelligence (AI) is revolutionizing the creator economy by enhancing production speed, audience engagement, and innovative storytelling. At the AI Impact Summit 2026, industry experts emphasized that AI should complement rather than replace human creativity. Viraj Seth, CEO of Monk Entertainment, highlighted AI’s role in planning and executing content, enabling creators to merge automation, analytics, and storytelling for personalized experiences. Podcaster Prakhar Gupta pointed out that India’s vast content landscape gives creators a strategic edge as AI overcomes traditional barriers. YouTuber Ishan Sharma showcased how AI serves as a strategic asset, allowing creators to analyze trends and generate content ideas efficiently. Tech creator Naman Deshmukh noted AI’s operational efficiencies, speeding up tasks like editing. The discussion concluded with a call for authenticity in storytelling, affirming that AI levels the playing field for individual creators. India’s young, digitally-savvy population is poised to lead the future of AI-driven storytelling, shaping global narratives.

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