Unlocking the Future of Media with AI
At the recent Digiday Publishing Summit in Miami, industry leaders shared innovative AI strategies shaping the future of journalism. Here’s an overview of key insights from The New York Times and The Washington Post:
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The New York Times:
- Zach Seward, Editorial Director of AI Initiatives, emphasizes AI’s role in research and investigations.
- An open Slack channel encourages the newsroom to share ideas and AI use cases.
- Focused on caution, the Times aims to provide competitive advantages for reporters.
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The Washington Post:
- Sam Han, Chief AI Officer, highlights an AI-powered paywall that adjusts to individual reader behaviors.
- This new system has generated a 20% increase in customer lifetime value.
- The team is exploring flexible access products, enhancing user engagement.
As AI transforms media, these strategies showcase how industry giants are leveraging technology effectively.
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