Midjourney is a cutting-edge generative AI tool that transforms user-generated text prompts into images, offering various styles such as photorealistic, painterly, cinematic, and surrealistic. Founded in August 2021 by David Holz in San Francisco, Midjourney operates on unique algorithms featuring a large language model (LLM) and a diffusion model. These technologies utilize extensive datasets of images and text for image generation. In 2023, a significant algorithm update enabled the creation of deepfakes, broadening its capabilities beyond artistic generation. The Midjourney Discord server, launched in February 2022, has grown to nearly 20 million users by late 2024, fostering a collaborative AI community. Key updates, including enhanced customization features and draft mode in version 7 (April 2025), provide improved speed and cost efficiency. Controversies, such as the viral image of Pope Francis, prompted further guidelines. Overall, Midjourney represents a pivotal development in AI-driven image creation technology.
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