Exploring Search in the Age of AI: A Conversation with Don MacKinnon

In this discussion, Don McKinnon, co-founder and CTO of Searchcraft, highlights the significant shifts in content discovery and search, particularly due to AI’s rise. Many companies are experiencing a decline in referral traffic from platforms like Google, prompting them to reassess their information discovery strategies. Don shares his journey from the tech world, detailing his extensive background in consulting and media, which informed his decision to build Searchcraft as a user-friendly alternative to traditional search systems. He emphasizes the importance of memory-safe programming languages like Rust for developing efficient search solutions while maintaining user-focused design. Don notes that while AI integration is growing, Searchcraft allows customers to opt in or out of AI features based on their needs. The conversation also touches on the dual nature of their agency work and product development, aiming for a close relationship with clients to enhance their search experience.

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