Figma has launched its AI-powered app creation tool, Figma Make, making it accessible to all users since July 24. This transformative tool allows designers and non-coders to generate functional prototypes from natural language prompts and visual references, enhancing the design-to-app process without coding. The public release incorporates a tiered subscription model, with “Full Seat” users able to publish creations while managing AI credits for computational costs. This innovative approach positions Figma to compete with major players like Google and Microsoft by democratizing app creation. Figma Make emphasizes a design-first philosophy, enabling seamless integration with backend services for dynamic prototypes. With case studies highlighting successful internal applications, the tool accelerates workflows and promotes collaboration among product managers and researchers. Unlike competitors focused on coding efficiency, Figma aims to empower designers, positioning itself as a leader in high-fidelity design-to-app platforms. By leveraging its design-centric approach, Figma fosters a community-driven ecosystem, enhancing user engagement and innovation.
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