The ACCC’s final report highlights emerging risks associated with generative AI, gaming, and cloud computing. Generative AI presents transformative benefits but may reinforce the dominance of major digital platforms like Microsoft and Google. Australian consumers express significant concerns, particularly regarding scams and data misuse—83% believe they should consent to their data being used for AI training.
Gaming has become mainstream, with 69% of Australians playing games; however, monetization practices pose risks, particularly for younger players. Many are unaware that purchased games often come with non-transferable licenses, and concerns about ‘loot boxes’ and manipulative design tactics have emerged.
Cloud computing, vital for AI development, sees skyrocketing investments from major firms. Yet, opaque pricing and complex billing hinder market transparency. The ACCC has flagged significant barriers to entry in the cloud sector and calls for regulatory actions, emphasizing the urgency for effective consumer protection in this evolving digital landscape.
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