Firefly Takes Flight on Mobile: Adobe Unveils AI-Driven Creative App for Image and Video Creation

Adobe has introduced a standalone Firefly app for Android and iOS, bringing its AI image and video generation tools to mobile users. This app features key functionalities such as generative fill, which lets users remove or add elements in photos, and generative expand for adjusting image aspect ratios for different social media platforms. Its text-based creation capabilities align with offerings from competitors like OpenAI and Google, producing video clips of up to five seconds. While these AI tools are part of Adobe’s main products like Photoshop and Lightroom, the Firefly app presents them in a user-friendly format. Users can generate content using Adobe’s AI models or those from other tech companies. The app is free to download, but content creation requires credits, with an optional subscription plan available. Additionally, content syncs with users’ Creative Cloud accounts for further editing. This launch reinforces Adobe’s competitive stance in the AI creativity market.

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