A former Google Search engineer, Andrew Yan, is revolutionizing SEO with his startup, Athena, which aims to help marketers adapt to an AI-driven landscape. Launched with $2.2 million in funding, Athena supports brands in gaining visibility in AI-generated responses, as search behaviors shift from traditional browsing to chatbot interactions. This change poses challenges for established SEO strategies focused on Google’s traditional links. Athena analyzes how AI tools like ChatGPT represent brands and offers optimization recommendations. With over 100 clients, including Paperless Post, the startup emphasizes the growing importance of AI visibility amidst the rise of a “zero-click internet.” Competing startup Profound has raised $20 million, positioned as a key player in AI search monitoring. As SEO practices evolve, experts predict that AI-related visibility will dominate, signaling a fundamental shift in digital marketing strategies. Marketers now face the necessity of understanding AI interfaces to stay competitive.
Source link
Share
Read more