Forter has launched innovative product capabilities to help retailers navigate the challenges and opportunities presented by the rise of agentic AI in digital commerce. Following an astounding 18,510% increase in agentic activity post-ChatGPT Agent, Forter aims to enhance merchants’ visibility into AI-driven traffic, enabling effective fraud detection and revenue protection. As AI agents are projected to account for 20% of digital commerce traffic within five years, the urgency for robust monitoring solutions has intensified.
New features include advanced AI agent detection, a real-time activity dashboard, and insights on agentic behaviors. These tools support retailers by mitigating risks associated with automated attacks and synthetic identity fraud. Forter emphasizes that adapting to agentic AI is vital for enhancing customer experience and unlocking growth opportunities. CEO Michael Reitblat and Chief Product Officer Cyndy Lobb highlight the importance of proactive strategies in this evolving landscape, ensuring merchants remain competitive in AI-driven commerce.
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