Fox Entertainment has invested in Holywater, a company specializing in microdramas and vertical videos powered by AI. This partnership aims to produce original vertical video series, leveraging Fox’s existing intellectual properties. Holywater, known for its streaming app My Drama and AI-driven platform My Muse, has accumulated over 55 million downloads, making it a leader in the microdrama space. Fox will develop over 200 vertical titles, with projects like Billionaire Blackmail and Bound by Obsession currently in production. As the vertical video format gains traction, particularly among younger audiences, Fox aims to innovate digital storytelling and enhance its studio capabilities. Co-CEOs of Holywater, Bogdan Nesvit and Anatolii Kasianov, emphasize the goal of elevating the quality of vertical series to encompass diverse genres, paving the way for premium content in the entertainment landscape. This collaboration reinforces Fox’s commitment to nurturing new talent and expanding its creative portfolio globally.
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