This week’s Pulse highlights significant updates in AI and SEO, impacting content surface and brand demand tracking. Google launched Gemini 3 in Search’s AI Mode alongside two Search Console updates: custom annotations and a branded queries filter. Gemini 3 introduces dynamic responses instead of static answer boxes, enhancing user engagement. This shift reflects Google’s aim to integrate multimedia outputs into search results, making AI Mode the future default experience.
Additionally, Google now allows custom annotations in performance reports, enabling users to document site changes directly on traffic charts for clearer context. Adobe’s $1.9 billion acquisition of Semrush aims to strengthen SEO tools by integrating them into its Digital Experience suite, emphasizing the growing value of SEO analytics.
The introduction of the branded queries filter in Search Console allows users to distinguish between branded and non-branded traffic, improving insight into search performance. Collectively, these updates underscore the trend of integrating AI into SEO, enhancing tracking, and measuring brand visibility.
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