Recent web traffic data from Similarweb’s October 2025 Global AI Tracker highlights a significant shift in the generative AI market. While OpenAI’s ChatGPT remains a leader, its global traffic share has decreased from 87.1% to 74.1% as competitors gain traction. Notably, Google’s Gemini surged from 6.4% to 12.9%, benefiting from integration within Google’s ecosystem, which enhances user engagement. Emerging players like Perplexity have captured 2.4% of traffic, indicating a preference for rapid, reference-style responses. Meanwhile, categories such as design tools like Canva and Figma continue to thrive, while specialized AI applications face a decline. The broader AI market is normalizing, indicating that distribution and user access are becoming crucial for long-term success. As AI tools evolve, maintaining product quality while expanding reach will be vital for companies like OpenAI to stay competitive amid growing interest from users across diverse platforms.
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