Google has announced plans to launch two types of AI glasses by 2026: one designed for display usage and another for audio functions, aiming to compete with Meta’s products. Collaborating with Xreal, these glasses—dubbed “Project Aura”—will function independently of smartphones. Key hardware partners include Samsung, Warby Parker, and Gentle Monster. Warby Parker’s AI-enabled glasses saw a stock surge of 13% after the announcement. As the market for augmented reality (AR) glasses heats up, companies like Meta and Snap are also making significant moves. Google’s past experiences with Google Glass inform its improved strategy; these new smart glasses will offer hands-free features like object recognition and navigation. Additionally, Google unveiled upgrades for the Samsung Galaxy XR headset, introducing features suitable for travel. With the Android XR system set to foster collaboration in the tech industry, Google’s innovations are pivotal for its future growth despite its core revenue still stemming from search and advertising.
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