Good Hair Day (GHD) is revolutionizing hair styling with its new CurlFinder quiz, an AI-driven tool designed to recommend the ideal GHD products based on individual hair textures and curl preferences. Set to launch on July 9, this innovative feature aims to enhance the customer experience by providing personalized styling suggestions. GHD CEO Jeroen Temmerman emphasizes that this AI initiative is part of a broader strategy to strengthen their market position in the haircare sector. During a beta test, the user-friendly interface effectively guided me through selecting my curl type and styling goals, ultimately suggesting the GHD Chronos Curve Conical Wand and Hold Spray for effortless waves. CurlFinder mimics the informative nature of in-salon consultations while delivering tailored advice online. Temmerman notes that this tool addresses common consumer challenges, ensuring customers find the right tools to achieve their desired curls, thus bridging the gap between online shopping and personalized salon services.
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