The “Facts In, Facts Out” campaign champions the need for AI companies to ensure the credibility of information as its usage for news access rises. Major media organizations, including the European Broadcasting Union (EBU), World Association of News Publishers (WAN-IFRA), and International Federation of Periodical Publishers (FIPP), are calling for AI giants to embody source transparency and accountability, as AI tools often distort or misrepresent journalistic content. The initiative, inspired by the “News Integrity in AI Assistants” report by the BBC and EBU, emphasizes the urgency of preserving journalistic credibility amidst increasing AI usage, particularly among younger audiences. It proposes five key principles: no content without consent, fair recognition, accurate sourcing, inclusion of diverse viewpoints, and fostering open dialogue with the media. EBU’s Liz Corbin highlights the necessity for collaboration to ensure that technology upholds the standards of trustworthy journalism, safeguarding democracy at a time when AI’s role in news dissemination continues to expand.
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