GoDaddy (NYSE:GDDY) is addressing the rapid proliferation of AI agents, projecting over one billion new agents within three years. To combat challenges like identifying legitimate agents and ensuring secure interactions, GoDaddy is launching a trusted identity naming system tailored for AI agents. This innovative framework leverages decades of expertise in online safety, rooted in domain name services, DNS, and SSL certificates. By implementing a modular adapter layer and drawing on concepts from the Internet Engineering Task Force (IETF), the system verifies agent identities through cryptographic methods and public key infrastructure (PKI). An intuitive, human-readable naming system enhances discoverability while ensuring verifiable identities. Designed to be protocol-agnostic and standards-aligned, it facilitates seamless interoperability across various frameworks. A developer preview will soon be available, marking a significant step towards establishing trust in the AI agent ecosystem. For more information, visit www.GoDaddy.com.
Keywords: AI agents, trusted identity system, legitimate agents, GoDaddy, Internet Engineering Task Force, cryptographic verification, public key infrastructure, modular adapter.
