Thursday, January 22, 2026

Google Critiques OpenAI’s Rapid ChatGPT Advertising, While Gemini Follows a Unique Strategy

OpenAI recently announced the introduction of ads in its ChatGPT service, a move that has sparked discussion about monetization in generative AI. In contrast, Google DeepMind CEO Demis Hassabis stated at the World Economic Forum that their chatbot, Gemini, will remain ad-free for the time being. This aligns with previous statements made by Google, emphasizing a focus on enhancing user experience without the distraction of advertisements. Hassabis highlighted the potential challenge of integrating ads while ensuring quality recommendations from Gemini. Although there is no definitive declaration that ads will never be part of Gemini, Google is prioritizing a refined user experience. Meanwhile, OpenAI prepares to test ads in the free and budget-friendly ChatGPT Go versions, displaying product recommendations based on user conversations. This ongoing evolution in AI monetization strategies illustrates a significant trend in balancing business needs with user experience.

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