Google has launched AI-driven updates to enhance online shopping in India, integrating its Gemini models with the Shopping Graph—a dataset with over 50 billion products updated nearly every hour. These improvements follow the successful introduction of the Virtual Try-On tool, which allows users to visualize apparel before purchasing. Within the Gemini app, users can easily transition from inspiration to product discovery, planning festive outfits or gift lists through conversational prompts and structured comparisons of prices and availability. The upgraded AI Mode in Search provides a more interactive shopping experience, enabling natural language queries with organized responses that include visuals, reviews, and inventory data, enhancing decision-making speed. Additionally, Google’s Circle to Search feature has been improved, allowing users to explore multiple objects in images, making it easy to find and compare fashion items. These updates aim to create an intuitive, user-centric online shopping environment.
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