Google is enhancing its shopping experience with advanced AI-powered tools, including an innovative virtual try-on feature for clothing. Now available to U.S. users, this tool allows shoppers to upload a full-length selfie and visualize clothing items on themselves, improving online shopping like never before. By clicking the ‘try it on’ icon on product listings, users can experiment with various outfits and share looks with friends for feedback.
Additionally, upgraded price tracking allows users to set personalized alerts based on specific size, color, and pricing preferences, ensuring they stay updated on sales. Google’s Shopping Graph aggregates products from across the web, making it easier to find the best deals. Finally, enhanced text-based search capabilities will deliver more relevant product matches through conversational queries. These features are crucial for the upcoming sales season, making it simpler for consumers to discover affordable, stylish options. All updates are currently rolling out to users in the U.S.
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