On August 13, 2025, Google introduced a significant privacy policy change for its Gemini AI assistant, activating the “Personal Context” feature by default. This feature analyzes user conversations to enhance personalization, extracting preferences, interests, and behavioral patterns without requiring explicit consent. Users concerned about privacy must manually disable this feature through the app’s settings. Additionally, Google launched Temporary Chat, allowing ephemeral conversations with a 72-hour retention for response processing, thereby ensuring a degree of privacy. However, this data is utilized in AI model training unless users opt out by September 2, 2025. The rollout excludes users in the EU, UK, and Switzerland due to strict privacy regulations. These changes signify Google’s strategic push to improve AI functionality while navigating regulatory complexities. As companies increasingly rely on user data for AI development, the implications for digital marketing and data ownership are considerable, raising significant privacy concerns for users and businesses alike.
Source link
Share
Read more