In its Q3 earnings, Google reported that its Gemini app has surged to 650 million monthly active users, a notable rise fueled by the viral Nano Banana image editing tool. This marks a 200 million increase since July, although it still trails behind ChatGPT’s 800 million weekly users. The appeal of Nano Banana, especially among younger demographics, has catalyzed broader usage within the Gemini app, encouraging diverse user engagement, particularly a shift toward female users. This transformation is crucial for Google as it aims to capture attention from younger audiences more engrossed in platforms like TikTok. International growth has also been significant, ignited by viral trends originating in Thailand. Google’s strategy focuses on converting new users into regular ones, emphasizing app stickiness and the expansion of capabilities. The company envisions evolving Gemini into a more versatile assistant, aiming for improved task efficiency and accuracy.
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