On September 18, 2025, Google launched its AI-driven Audience Persona feature for all Display & Video 360 customers. This innovation allows advertisers to create audience segments using natural language descriptions instead of tedious manual selection, simplifying programmatic advertising. The feature enables users to describe target audience characteristics, receiving AI-generated recommendations for relevant audience lists and demographic targeting, thus overcoming traditional knowledge barriers. Integrated into the Display & Video 360 campaign interface, it supports comprehensive persona inputs (e.g., age, location, interests). As a result, advertisers benefit from streamlined campaign setups and the ability to refine targeting strategies more efficiently. Importantly, Google ensures compliance with advertising policies, maintaining ethical standards while maximizing targeting effectiveness. This expansion reflects Google’s commitment to enhancing privacy-focused advertising solutions and aligns with the industry shift toward AI integration in marketing technology. The Audience Persona feature empowers both novice and experienced users, democratizing sophisticated audience targeting capabilities across the platform.
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