Months after India repealed the ‘Google tax’ on online ads, Google is enhancing its advertising tools in the country, focusing on AI-driven innovations. Announced on July 10, Google will introduce ads within AI-generated summaries at the top of Search results, set to roll out this year. This initiative aligns with the recent introduction of AI Mode in Google Search for Indian users, enabling deeper, conversational searches. Dan Taylor, VP of Global Ads, noted that as over 15% of searches are new and increasingly complex, integrating business ads earlier in the consumer journey is essential. Advertisements in AI Overviews will clearly display a ‘Sponsored’ label. Google is also launching its ‘Generated for You’ feature for creating AI-generated images and videos tailored for brands. Despite AI’s rise, Taylor emphasized that strategic marketing remains crucial, ensuring the ongoing relevance of creative agencies. Overall, India’s vibrant digital landscape drives Google’s rapid innovation rollout.
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