Maximilian Schreiner, managing editor of THE DECODER, delves into profound questions regarding consciousness and machine cognition. Recently, Google has enhanced its Gemini AI by automatically analyzing chat history to personalize user interactions. This new feature aims to provide more relevant responses by drawing on essential details and user preferences from past conversations, creating a more engaging experience. While this personalization is enabled by default, users can opt-out by manually disabling the feature. This strategic move positions Google alongside competitors like Anthropic and OpenAI, who also implement similar memory functionalities in their AI systems. As AI technology evolves, exploring these memory features raises important concerns about privacy and user data management. To stay updated on the latest developments in AI, consider subscribing to THE DECODER Newsletter, offering free weekly insights into key innovations and trends in the industry.