On July 7, 2025, Google Ads API’s development team, led by Product Manager David Stevens, announced plans to explore a Model Context Protocol (MCP) server. This initiative aims to allow third-party generative AI tools to interact seamlessly with Google Ads accounts via the Google Ads API. The MCP serves as a standardized connection framework, enabling diverse AI applications to access advertising workflows, including campaign creation, performance reporting, and asset uploads.
Google’s announcement, made via the official Developer Blog, invites developer feedback to shape the implementation roadmap. The open protocol framework is designed to simplify integration, akin to standard USB-C ports for AI tools. While technical details are still sparse, the structured feedback will inform priorities, essential for accommodating growing AI tool adoption in marketing. This move positions Google to enhance automation in advertising, aligning with industry trends toward integrating natural language processing for campaign management.
For further updates and insights, subscribe to the PPC Land newsletter.
Source link