Google is revolutionizing online shopping with new AI-powered features designed to enhance personalized experiences for US shoppers. Central to this initiative is the expanded virtual try-on capability, which allows users to see how clothes fit using a lifelike digital avatar of themselves. Following the launch of the Doppl app, Google’s latest AI try-on tool integrates directly into the main shopping platform and Google Images. Shoppers can simply upload a full-length photo and preview items like gingham-print pants, bridging the gap between online and in-store shopping. Additionally, advanced price-tracking tools let customers set alerts for specific sizes and colors, ensuring they never miss a deal. Google’s enhanced search functionality now better understands conversational queries, matching more relevant products to user requests. As the busy shopping season approaches, these innovative AI tools aim to make discovering and purchasing clothing more convenient and enjoyable.
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