Google’s AI Mode, powered by Gemini 2.5, enhances visual search capabilities by enabling detailed image analysis and intuitive refinements. This feature, available in the US for English speakers, allows users to conduct conversational queries and upload images for highly relevant results, perfect for inspiration or item discovery.
Shopping becomes more personalized as users can describe specific items, like “barrel jeans, not too baggy,” yielding tailored, shoppable results from Google’s expansive Shopping Graph, which features over 50 billion product listings, updated hourly. The advanced multimodal technology and visual search fan-out technique ensure subtle details are captured, aligning search results with user intent.
On mobile, the experience is enriched, allowing users to search within images and ask follow-up questions about creativity or item specifics. This makes online shopping and inspiration-seeking more natural and precise, transforming how users interact with Google Search.
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