Byte-Sized AI: The bi-weekly column explores the latest trends in artificial intelligence, including funding, partnerships, and innovations from major brands. Notably, Nike is beta testing “NikeAI,” an in-app assistant designed for iOS users. This feature allows consumers to ask questions about gear and extends beyond traditional keyword searches to a more intuitive problem-solving approach. Other retail giants like Amazon and Walmart have adopted similar conversational shopping assistants, addressing the evolving consumer shopping journey.
Additionally, Redmond startup Lumotive increased its Series B funding to $59 million with participation from Amazon’s Industrial Innovation Fund. Lumotive specializes in advanced chips for industrial machinery, enhancing their operational capabilities.
Meanwhile, Google launched new AI-enabling shopping tools, including a virtual try-on feature and a price tracking tool that alerts users when their desired products reach a set price. Both innovations reflect the trend towards personalized e-commerce experiences.
