Google has unveiled a major redesign of the Play Store, enhancing app discovery with AI-driven tools, as announced on September 23. At the heart of this update is the Play Games Sidekick, an AI assistant utilizing Gemini Live to provide real-time gameplay support. This overlay offers in-game guidance, responds to natural voice prompts, and integrates tools like screenshots and live streaming.
The Play Store now features a personalized “You” tab for subscriptions, Play Points, and content tracking, alongside an updated Apps tab with guided search options. Game Detail Pages have become richer, facilitating a built-in community Q&A.
Cross-platform play has been introduced, making over 200,000 titles available on PC, with new competitive Play Games Leagues launching soon. As these features roll out globally, players can expect more immersive experiences, while developers may benefit from enhanced visibility and analytics tools, assuming compliance with privacy regulations.
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