Google is set to expand its AI Overviews ad feature for desktop and mobile in India later this year, aiming to enhance business visibility within its AI search experience. This initiative, driven by the generative AI trend, allows ads to appear relevantly within AI responses, marked as “Sponsored.” Google recently introduced similar testing for AI Mode, promoting integration with ads in queries. Advertisers using Performance Max, Shopping, and Search campaigns will benefit from this expanded reach. Additionally, Google is launching a new ‘Generated For You’ feature within Product Studio, facilitating the creation of tailored product images and campaign insights. Enhancements to shoppable ads on YouTube, particularly on connected TV, are also being rolled out. With a significant rise in AI adoption among advertisers, these updates underscore Google’s commitment to delivering smarter, performance-driven advertising solutions in India, which remains pivotal for its growth strategy.
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