Google’s Super Bowl 60 ad for its AI model, Gemini, showcases an emotional story highlighting its practical applications. Created by the Google Creative Lab, the 60-second spot features a mother preparing her son, Ben, for a move. Using Gemini, she visualizes their new house and backyard, blending photos from Google Photos. This narrative aligns with Google’s history of human-centric storytelling, apparent in previous ads depicting familial bonds and real-life experiences, often eliciting strong emotional responses. Industry experts praise this strategy, recognizing how Google effectively uses emotional resonance to promote its technology, making AI feel approachable and meaningful. Unlike other brands, Google’s approach emphasizes storytelling over celebrity endorsements, allowing its products to enhance everyday moments. The simplicity of the story, combined with the authentic portrayal of familial connections, continues to define Google’s advertising style, reinforcing its identity as a brand that prioritizes human experiences.
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