Google is revolutionizing Search with AI at its core, launching significant updates from its I/O 2025 announcements. Notably, the enhanced AI Mode now utilizes the Gemini 2.5 Pro model, improving problem-solving in math, coding, and complex explanations. However, these advanced features are currently exclusive to US users on the AI Pro or AI Ultra plans.
A key highlight is the new Deep Search, which is designed for in-depth inquiries like financial planning or health research. Unlike traditional searches, Deep Search compiles information from various sources and provides detailed responses with citations, although at a slower pace. Another innovative feature is AI-powered calling, where a virtual assistant contacts businesses on your behalf to gather information.
While this new functionality comes with a subscription fee due to higher operational costs, Google hints at possible future accessibility for more users. As Google aims for a more personalized Search experience, competition from Microsoft and others will be closely watched.
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