Google has introduced its new AI platform, Gemini Enterprise, targeting competitors like OpenAI and Anthropic in the workplace AI sector. Announced at the #GeminiAtWork event, this platform enables businesses to create custom AI agents that securely connect to company data, priced from $21 per user. Gemini Enterprise is a full-stack solution, offering more than simple chatbots, emphasizing ease of integration for complex workflows.
Google Cloud CEO Thomas Kurian highlighted the importance of a unified platform. The no-code workbench allows non-technical users to deploy AI agents compatible with popular tools like Google Workspace, Salesforce, and Microsoft 365. Early adopters, including Virgin Voyages and GAP, have shown effective use of specialized AI agents, enhancing productivity and proving the platform’s potential.
As Google faces stiff competition, the integration of advanced Gemini 3 models will be essential for maintaining its market position and driving future innovations.
