Smart Communications has launched KiQ, an innovative local mobile brand transforming the Philippine telecommunications landscape. KiQ (pronounced “kick”) is the first fully app-based service tailored for younger, tech-savvy consumers. Users can easily download the KiQ app from the App Store or Google Play, purchase an eSIM for just PhP 99, and quickly customize their mobile plans, including choosing their mobile number. KiQ provides unparalleled flexibility by allowing users to unbundle services, so they can manage data allocation and decide on plan validity. Designed for digital natives, the app features a unique slider for seamless adjustments. Additionally, KiQ prioritizes network experience in congested areas, ensuring reliable connections during peak times. The launch of KiQ coincides with a growing demand for digital-first, self-service solutions, appealing to multi-hyphenated lifestyles. This venture complements Smart’s recent offerings like the Travē app, designed to enhance international roaming for both Smart and non-Smart subscribers.
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