Google will soon expand its AI-powered search ad offerings in India, capitalizing on its largest user market. Scheduled for later this year, ads will appear within AI Overviews—AI-generated summaries labeled as “Sponsored”—on both desktop and mobile platforms. This development, targeting businesses seeking to connect with audiences amid shifting user behaviors, follows successful tests in the U.S. Dan Taylor, Google’s VP of Global Ads, highlights the initiative’s potential for advertisers utilizing Performance Max, Shopping, Search, and AI Max campaigns. Additionally, Google is introducing “Generated For You” in Product Studio to create AI-generated media for campaigns. The rollout includes innovative ad tools for YouTube, featuring shoppable connected TV ads, tapping into the dominance of the platform in Indian households. Early tests indicate significant results, with companies like Cashify and Swiggy achieving notable increases in conversions and reduced costs. As gross ad revenues in India continue to grow, this expansion is vital for Google’s future.
Source link
Share
Read more