On November 13, 2025, Google launched innovative autonomous shopping features across its Search and Gemini platforms, enhancing digital commerce experiences during the holiday season. Key capabilities include agentic checkout, which automatically purchases price-tracked items using Google Pay when they hit specified budgets, and Duplex-powered calls that verify local stock for popular categories like toys and electronics. Conversational shopping in AI Mode lets users effortlessly conduct product searches through natural language queries, supported by the extensive Shopping Graph, which boasts 50 billion product listings with frequent updates. These features aim to reduce friction in online shopping by simplifying price monitoring and store inventory verification. Google’s enhancements cater specifically to U.S. users and certain merchants, seeking to transform the e-commerce landscape amid growing consumer concerns around spending. Despite skepticism regarding the viability of autonomous purchasing, Google’s shift reflects a significant trend towards agentic AI in digital marketing, potentially reshaping strategies for retailers.
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