On July 9, Google hosted its Google Marketing Live event for Southeast Asia, spotlighting its innovative AI-driven marketing tools for Google Search and YouTube. VP Sapna Chadha emphasized Southeast Asia’s shift into an AI hub, stating that the region is pivotal in shaping the future of marketing through trusted YouTube creators and agile brands. Google unveiled several advanced tools aimed at enhancing marketers’ effectiveness throughout the digital consumer journey. Among these is the upcoming Asset Studio, which allows marketers to generate personalized creatives easily. AI Max for Search automatically tailors ads based on business content, responding to changing consumer behaviors. Beta-testing results reveal significant performance improvements, with e-commerce app Shopee reporting a 100% increase in conversions. Additionally, Google introduced the YouTube Creator Partnerships Hub, simplifying partnerships with trusted content creators. This event marks a significant step in empowering marketers with sophisticated AI capabilities for better targeting and higher ROI across platforms.
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