Google is enhancing its automated video production with updates to its Workspace editor, Vids, which now includes advanced AI features. Aimed at simplifying professional video creation, users can input scripts, allowing digital avatars to deliver content without the need for physical crews. This function is ideal for producing training materials or business explainers. The updates are available to Workspace and educational subscribers, as well as Google’s AI plan customers. New tools can eliminate filler words, improving editing efficiency, while a feature based on the Veo 3 model turns static images into short animations. A free consumer edition allows users to create basic slides and access Google’s design assets, though it lacks the AI functionalities of business accounts. Planned future upgrades include noise cancellation and customizable backgrounds. Competing with platforms like Synthesia, Google positions Vids as a versatile tool catering to both enterprise and casual users. This strategic move emphasizes their commitment to innovative video solutions.
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