Google has introduced “Pomelli,” a new AI experiment aimed at aiding small and medium-sized businesses (SMBs) in crafting compelling brand promotions. By scanning your website, Pomelli identifies essential branding elements to create tailored creative assets and ads. It generates a ‘Business DNA’ profile based on your site’s imagery and content, including your tone, fonts, and color scheme. Users can enhance their profile with brand descriptions and catchphrases, enabling Pomelli to suggest effective campaign ideas. This tool also allows for platform-specific promotions, streamlining social media marketing efforts with sleek, AI-generated visuals. However, businesses should exercise caution with AI content, as some consumers may prefer authenticity. While Pomelli offers a robust way to enhance ad creation, it’s designed to complement, not replace, human insight. Currently, Pomelli is in public beta across the U.S., Canada, Australia, and New Zealand. This innovative AI tool could significantly enhance your marketing strategy.
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