Google has unveiled significant updates to its AI-powered platform, Flow, enhancing user experience in image and video creation. The revamped user interface (UI) boasts simplified controls and improved asset management, making it easier for users to generate complex visuals. New intuitive editing tools, including a precise lasso tool, allow for detailed image selection and conversational prompts for customization. Users can now create high-resolution images to integrate into Veo video projects and generate videos from photos using text commands.
Moreover, Google is merging features from its previous tools, Whisk and ImageFX, directly into Flow, streamlining workflows in a unified workspace. Starting March, users can seamlessly transfer existing projects into Flow, enhancing accessibility. Launched in May 2025, Flow integrates Google’s visual generation capabilities into one platform, offering marketers powerful new options for creating visually appealing content with the latest AI technology. Optimize your content creation with these innovative features and enhance your marketing effectiveness.
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