Google has launched Flow, an AI-powered filmmaking tool designed to enhance storytelling by integrating advanced AI models like Veo, Imagen, and Gemini. Announced on the Google Blog, Flow aims to simplify the creation and editing of short cinematic clips, enabling filmmakers to express their ideas freely. The platform features intuitive prompting, allowing users to visualize their narratives in everyday language. Flow includes tools for camera control and a ‘Scenebuilder’ to manage scenes seamlessly. Users can create a custom library of characters, settings, and props, facilitating cohesive storytelling. It also offers a gallery, Flow TV, showcasing AI-generated clips for inspiration. Currently, Flow is available to subscribers of Google AI Pro and Ultra plans, with features like native audio generation in Ultra. Early adopters have provided feedback, shaping its development as Google recognizes the potential of AI to transform filmmaking. Overall, Flow represents a significant step in the integration of AI within creative processes.
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